Video Rental Colour Palette
An editorial palette inspired by softly faded rental shelves, illuminated window lettering, well-handled cases, and the quiet glow of a late evening film hunt. It balances grounded neutrals with restrained electric colour for an authentic period mood without becoming novelty-driven.
Colour codes
- Paper Sleeve #F1E6D0 background
- Midnight Counter #202A35 text
- Rental Teal #2F8C8C primary
- Sunset Receipt #E09A4F secondary
- Rewind Red #C94C4C accent
Usage guidance
Use Paper Sleeve as the main background, with Midnight Counter for text and high-contrast navigation. Apply Rental Teal to primary actions and structural highlights, Sunset Receipt to secondary panels or supporting information, and Rewind Red sparingly for accents, alerts, or selected states. Keep generous neutral space around brighter tones so the system remains readable and contemporary.