Nine Nine Nine Colour Palette
Inspired by the blue lights, high-vis jackets, and calm authority of the British emergency services. A palette for public services, safety brands, healthcare, and anything that needs to communicate trust and urgency simultaneously.
Colour codes
- Ambulance White #F0F4F8 background
- Blue Light #003DA5 primary
- Siren Red #DA291C secondary
- Hi-Vis Yellow #FFB81C accent
- Uniform Dark #1C2B3A text
Usage guidance
Ambulance White provides a clean, clinical background. Blue Light is your primary colour for headings, navigation, and trust-building elements. Siren Red adds urgency for alerts, warnings, and critical CTAs. Hi-Vis Yellow works for badges, callouts, and elements that need to be seen immediately. Uniform Dark grounds body text with quiet authority. Use the red and yellow sparingly to maintain their impact.