London Bus Colour Palette
The colours of London: Routemaster red, the blue of the Underground roundel, Portland stone facades, and the black of a hackney cab. A palette for city brands, transport, editorial, and anything with metropolitan energy.
Colour codes
- Portland Stone #F5F1EB background
- Routemaster Red #CC0000 primary
- Underground Blue #003688 secondary
- Black Cab #1A1A1A text
- Buckingham Gold #C9B97A accent
Usage guidance
Portland Stone provides a warm, architectural background that feels distinctly London. Routemaster Red is your primary colour for headings, CTAs, and brand moments. Underground Blue adds authority for secondary elements, links, and navigation. Black Cab ensures sharp, confident body text. Buckingham Gold adds a regal accent for premium touches, borders, and highlights. The red-blue combination works particularly well for editorial and news-style layouts.