Liverpool Colour Palette

The colours of Liverpool Football Club: that fierce, passionate red that fills Anfield on matchday, the clean white of the away kit, the gold of European triumph, and the green of the Shankly Gates. This is not just a colour scheme, it is an emotion. For sports brands, passionate communities, event branding, and anything that wants to feel like 54,000 people singing You'll Never Walk Alone.

Colour codes

  • Anfield Red #C8102E primary
  • Away White #FFFFFF background
  • Shankly Teal #00A398 secondary
  • European Gold #F6EB61 accent
  • Kop Black #1A1A1A text

Usage guidance

Anfield Red is everything. Use it for headers, primary buttons, navigation bars, and hero sections. Away White provides clean breathing room. Shankly Teal adds an unexpected secondary colour for links, feature highlights, and supporting elements. European Gold is your premium accent for badges, featured tags, and special moments. Kop Black handles body text. The red must dominate. This is Liverpool.

Learn and explore

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