Gradient Stories for Instagram Colour Palette

This non-official editorial palette interprets Instagram-inspired gradient storytelling for expressive digital layouts. Saturated transitions are balanced with dark plum and pale lavender for adaptable content.

Colour codes

  • Story Light #F7F0FF background
  • Orchid Loop #833AB4 primary
  • Amber Glow #FCAF45 secondary
  • Sunset Coral #FD1D6C accent
  • Night Plum #2B173B text

Usage guidance

Set content surfaces in Story Light, use Night Plum for text and navigation, reserve Sunset Coral for high-priority moments, and pair Orchid Loop with Amber Glow in controlled campaign gradients.

Learn and explore

Brand Colour Codes & Design InspirationChoosing website colours Check colour contrast