Zara Brand Colour Reference

Spanish fast-fashion retailer owned by Inditex. The tightly kerned black wordmark is minimalism as a fashion statement.

Colour references

• Black #000000
• White #FFFFFF
• Grey #999999
• Light Grey #F5F5F5

All black says 'we're fashion, not retail'. The tight letter spacing creates tension and sophistication. Zara's palette is the clothes rack - neutral so the garments pop.