X Brand Colour Reference

Social media platform formerly known as Twitter. The rebrand from blue bird to black X marked one of the most dramatic brand transformations in tech history.

Colour references

• X Black #000000
• White #FFFFFF
• Legacy Blue #1D9BF0
• Grey #536471

The shift from friendly blue to stark black was deliberate - it signals ambition beyond social media. The X is everything and nothing, a variable waiting to be defined.