WHSmith Brand Colour Reference

British retailer found in every train station and airport. The blue-red palette represents reliability and the British high street tradition.

Colour references

• WHSmith Blue #003DA5
• Red #E4002B
• White #FFFFFF
• Black #000000

WHSmith blue-red is the colour of 'you'll find one everywhere'. It's reliable, familiar, and comforting - the visual equivalent of knowing there's a WHSmith at the station.