Visa Brand Colour Reference

Global payment technology company processing billions of transactions. The blue-gold wordmark is on 4 billion cards worldwide.

Colour references

  • Visa Blue #1A1F71
  • Visa Gold #F7B600
  • White #FFFFFF
  • Black #1A1A1A

Navy blue says 'your money is safe'. The gold accent says 'and you can spend it anywhere'. Together they create the visual shorthand for financial access.

Brand colour and recognition