Vimto Brand Colour Reference

British soft drink brand from Manchester. The purple-red palette represents the grape, raspberry, and blackcurrant blend.

Colour references

• Vimto Purple #5B2C6F
• Red #E74C3C
• White #FFFFFF
• Black #000000

Vimto purple-red is the colour of the drink's berry blend. It's distinctively Northern and proudly different from the cola-dominated soft drinks market.