Vans Brand Colour Reference

American skate shoe brand. 'Off the Wall' since 1966, the checkerboard pattern and bold logo represent skate culture and creative expression.

Colour references

  • Black #000000
  • White #FFFFFF
  • Vans Red #C8102E
  • Light Grey #F5F5F5

Black and white checkerboard is Vans' signature - it's the colour of a skatepark, of DIY culture, of drawing on your shoes with a marker. The red adds just enough punk energy.

Brand colour and recognition