UPS Brand Colour Reference

American package delivery company. 'What can Brown do for you?' turned an unusual colour choice into one of the most distinctive brand identities.

Colour references

• UPS Brown #351C15
• UPS Gold #FFB500
• White #FFFFFF
• Black #000000

Brown is the bravest colour choice in branding. UPS owns it completely - no other major brand dares use it. The gold shield adds authority to the earthy reliability.