Uniqlo Brand Colour Reference

Japanese casual wear designer and retailer. The red square with white katakana is a masterclass in cross-cultural branding.

Colour references

• Uniqlo Red #FF0000
• White #FFFFFF
• Black #000000
• Light Grey #F5F5F5

The red square is unmistakable - it references the Japanese flag while the bold simplicity mirrors the brand's 'LifeWear' philosophy. Simple clothes, simple logo.