Under Armour Brand Colour Reference

American sports equipment company. The interlocking UA logo represents protection and performance under pressure.

Colour references

• Black #000000
• UA Red #E03A3E
• White #FFFFFF
• Light Grey #F5F5F5

Black and red is the colour of competition - aggressive, determined, and ready to perform. Under Armour's palette is the visual equivalent of a pre-game warm-up.