Uber Eats Brand Colour Reference

Uber's food delivery platform. The green differentiates from Uber's black ride-hailing brand while maintaining the tech-forward aesthetic.

Colour references

• UE Green #06C167
• Black #000000
• White #FFFFFF
• Light Grey #F5F5F5

Green for food delivery is smart - it says 'fresh' while differentiating from the orange-red competitors. The Uber connection adds tech credibility to takeaway.