Three Brand Colour Reference

British telecommunications company. The bold number 3 and orange-black palette represent energy and disruption in mobile.

Colour references

• Black #000000
• Three Orange #FF6900
• White #FFFFFF
• Light Grey #F5F5F5

Three's orange on black is deliberately disruptive - it's the challenger brand colour in a market of blues and reds. The number itself is the logo, which is beautifully simple.