The Times Brand Colour Reference

British daily newspaper, the world's first daily national newspaper. The black masthead and red accents represent 236 years of journalistic authority.

Colour references

• Black #000000
• White #FFFFFF
• Times Red #9B0000
• Light Grey #F5F5F5

Black and white with a touch of red is the colour of serious news. The Times doesn't need colour to command attention - the name alone carries centuries of authority.