The North Face Brand Colour Reference

American outdoor recreation brand. The half-dome logo represents Yosemite's Half Dome and the spirit of exploration.

Colour references

• Black #000000
• TNF Red #E41F26
• White #FFFFFF
• Light Grey #F5F5F5

Black and red is the colour of survival gear - serious, visible, and no-nonsense. TNF's palette says 'we make gear for real conditions, not fashion shows' (even though it is fashion).