Tesco Brand Colour Reference

Tesco is the UK's largest supermarket chain and one of the world's largest retailers.

Colour references

• Tesco Blue #00539F
• Tesco Red #EE1C2E
• White #FFFFFF

The blue-red-white combination communicates reliability and Britishness. The blue builds trust (essential for a brand handling your weekly shop), while the red adds energy and draws attention to promotions and offers.