Swatch Brand Colour Reference

A clean red, white, and black colour reference for Swatch's playful Swiss identity.

Colour references

  • Swatch Red #E30613
  • Dial White #FFFFFF
  • Case Black #000000
  • Steel Grey #C9C9C9

Red adds instant energy against a simple monochrome system, making the palette highly legible and versatile.

Brand colour and recognition