Superdry Brand Colour Reference

British clothing brand with Japanese-inspired branding. The orange and Japanese text create an East-meets-West identity.

Colour references

• Black #000000
• Superdry Orange #FF6600
• White #FFFFFF
• Light Grey #F5F5F5

Superdry orange against black with Japanese characters creates an identity that feels imported and premium. The Japanese text adds mystique to a very British brand.