Stripe Brand Colour Reference

Stripe is a technology company that builds economic infrastructure for the internet.

Colour references

• Stripe Purple #635BFF
• Dark Navy #0A2540
• Cyan #00D4AA
• White #FFFFFF

The purple-navy-cyan combination feels simultaneously technical and approachable. Purple signals innovation (unusual for fintech), the dark navy adds gravitas, and the cyan provides energy. The gradient treatments Stripe uses add depth and movement to what could be a static palette.