Stella Artois Brand Colour Reference

Belgian lager brand founded in 1926 in Leuven, Belgium. One of the most recognisable beer brands in the world, known for its chalice glass and the iconic red cartouche logo. Now part of AB InBev, Stella Artois positions itself as a premium continental lager.

Colour references

• Stella Red #D50032
• Stella Gold #A39665
• Stella Black #212120
• Stella White #FFFFFF

The Stella Artois palette is built on heritage and restraint. The deep red (#D50032) is warm and inviting without being aggressive, paired with a muted gold (#A39665) that whispers premium rather than shouting it. The near-black (#212120) adds gravitas. Together they evoke dark wood bars, candlelit dinners, and the quiet confidence of a brand that has been around for over 600 years. The limited palette forces discipline, which is exactly what makes it feel expensive.