Snapchat Brand Colour Reference

Multimedia messaging app that pioneered ephemeral content and AR filters. The ghost logo on yellow is Gen Z's visual identity.

Colour references

• Snap Yellow #FFFC00
• Black #000000
• White #FFFFFF
• Light Grey #F5F5F5

Snap yellow is the loudest colour in the app store - it demands attention in a sea of blue social media icons. The ghost adds playfulness to the urgency.