Shopify Brand Colour Reference

Canadian e-commerce platform powering millions of online stores. The green shopping bag logo represents growth and entrepreneurship.

Colour references

  • Shopify Green #96BF48
  • Shopify Purple #5C6AC4
  • White #FFFFFF
  • Dark #212B36

Green for growth, purple for creativity - Shopify's palette speaks to entrepreneurs who want to build something. It's optimistic without being naive.

Brand colour and recognition