SHEIN Brand Colour Reference

Chinese fast-fashion retailer and the world's largest fashion company by some measures. The black-and-white palette lets the products dominate.

Colour references

• Black #000000
• White #FFFFFF
• SHEIN Red #E8384F
• Light Grey #F5F5F5

SHEIN's minimal palette is a deliberate choice - when you sell thousands of styles, the brand needs to disappear so the clothes can shine. Black and white is the ultimate backdrop.