Selfridges Brand Colour Reference

British department store chain known for creative window displays and the iconic yellow bag. The yellow represents optimism and creative retail.

Colour references

• Selfridges Yellow #FFD700
• Black #000000
• White #FFFFFF
• Light Grey #F5F5F5

Selfridges yellow is sunshine in a shopping bag. Where Harrods is heritage green, Selfridges is creative yellow - it's the department store that treats retail as entertainment.