Sainsbury's Brand Colour Reference

Sainsbury's is the second largest supermarket chain in the UK.

Colour references

• Sainsbury's Orange #F06C00
• White #FFFFFF
• Dark #333333

The warm orange differentiates Sainsbury's from Tesco's blue and Asda's green, creating clear shelf identity. Orange communicates warmth, friendliness, and value without the aggression of red. It is a welcoming colour that says 'good food at fair prices'.