Puma Brand Colour Reference

German multinational sportswear brand. The leaping cat logo represents speed, agility, and athletic grace.

Colour references

• Black #000000
• Puma Red #E42313
• White #FFFFFF
• Light Grey #F5F5F5

Puma's leaping cat in red against black is pure athletic energy. The red is slightly warmer than Nike's swoosh - more playful, more fashion-forward.