Primark Brand Colour Reference

Irish fast-fashion retailer known for incredibly low prices. The blue wordmark keeps things simple and trustworthy.

Colour references

• Primark Blue #004B87
• White #FFFFFF
• Black #000000
• Light Grey #F5F5F5

Blue builds trust at a price point where trust matters most. Primark's palette says 'we're reliable and straightforward' - no tricks, just good value.