Pornhub Brand Colour Reference

Founded in 2007, Pornhub is one of the most visited websites on the planet. Regardless of its content category, the brand has become a case study in digital marketing, with a social media presence, merchandise line, and brand identity that rivals mainstream tech companies. The orange-and-black colour scheme is instantly recognisable.

Colour references

• Hub Black #1B1B1B
• Hub Orange #FFA31A
• Hub Grey #808080
• White #FFFFFF

The Pornhub palette is a masterclass in high-contrast digital branding. The deep black (#1B1B1B) background creates an immersive, app-like experience while the vibrant orange (#FFA31A) pops with energy and warmth. The grey (#808080) provides breathing room. This is essentially a dark-mode-first brand that was doing dark mode before it was fashionable. The orange-on-black combination has near-perfect readability and creates a sense of premium digital product. Love it or not, the brand recognition is undeniable.