Penguin Books Brand Colour Reference

British publishing house that democratised reading with affordable paperbacks. The orange spine is the most recognisable sight on any bookshelf.

Colour references

• Penguin Orange #FF6600
• Black #000000
• White #FFFFFF
• Light Grey #F5F5F5

Penguin orange was chosen in 1935 because it was 'dignified but flippant'. It made books affordable and visible - the orange spine on a bookshelf is a badge of literary taste.