Peloton Brand Colour Reference

American exercise equipment and media company. The red-on-black palette represents the intensity and community of connected fitness.

Colour references

• Black #000000
• Peloton Red #DF1C2F
• White #FFFFFF
• Light Grey #F5F5F5

Peloton red on black is the colour of a heart rate monitor in a dark spin studio. It's intense, motivating, and slightly addictive - just like the leaderboard.