Patagonia Brand Colour Reference

American outdoor clothing brand known for environmental activism. The mountain silhouette logo represents the Andes and a commitment to the planet.

Colour references

• Black #000000
• White #FFFFFF
• Patagonia Blue #1A6B8A
• Light Grey #F5F5F5

Patagonia's muted palette reflects its anti-consumerist ethos. The mountain blue is the only colour needed - it's the sky above the peaks you're trying to protect.