Ocado Brand Colour Reference

British online supermarket and technology company. The purple palette differentiates from the green-dominated grocery sector.

Colour references

• Ocado Purple #6F2C91
• White #FFFFFF
• Black #000000
• Light Grey #F5F5F5

Purple in grocery is a power move - while every supermarket fights over green, blue, and orange, Ocado chose the colour of innovation and premium technology.