Oatly Brand Colour Reference

Swedish oat milk brand that disrupted dairy with bold packaging and confrontational marketing. The hand-drawn aesthetic is deliberately anti-corporate.

Colour references

• Black #000000
• White #FFFFFF
• Oatly Blue #5DADE2
• Light Grey #F5F5F5

Oatly's black-and-white hand-drawn look is the anti-brand brand. It looks like someone drew it in a notebook, which makes a multinational feel like a local startup.