O2 Brand Colour Reference

British telecommunications company. The blue bubble logo represents oxygen, air, and the essential nature of connectivity.

Colour references

• O2 Blue #0019A5
• White #FFFFFF
• Black #000000
• Light Grey #F5F5F5

O2 blue is the colour of the sky, of air, of the oxygen the name references. It positions mobile connectivity as something natural and essential - like breathing.