Nintendo Brand Colour Reference

Japanese gaming company that created Mario, Zelda, and Pokémon. The red logo represents fun, energy, and the joy of play.

Colour references

• Nintendo Red #E60012
• White #FFFFFF
• Black #000000
• Grey #484848

Nintendo red is pure fun - it's the colour of Mario's hat, of excitement, of 'let's play'. Where Sony and Microsoft compete on specs, Nintendo competes on joy.