NHS Brand Colour Reference

The UK's National Health Service. NHS blue is one of the most trusted and emotionally significant brand colours in Britain.

Colour references

• NHS Blue #005EB8
• White #FFFFFF
• Black #231F20
• Dark Blue #003087

NHS blue is trust, care, and national pride in a single colour. During the pandemic, it became a symbol of hope. No British brand colour carries more emotional weight.