Next Brand Colour Reference

British multinational clothing and homeware retailer. The black wordmark is clean, modern, and aspirational without being exclusive.

Colour references

  • Black #000000
  • White #FFFFFF
  • Grey #666666
  • Light Grey #F5F5F5

Black and white positions Next above the high street without reaching for luxury. It's the safe, stylish choice - which is exactly what Next's customers want.

Brand colour and recognition