Netflix Brand Colour Reference

Netflix is the world's leading streaming entertainment service with over 230 million paid memberships across 190 countries.

Colour references

• Netflix Red #E50914
• Dark Background #221F1F
• White #FFFFFF

The bold red against near-black backgrounds creates urgency and excitement, perfectly matching the entertainment experience. The minimal two-colour approach ensures the content itself becomes the visual hero, while the red draws the eye to key actions like play buttons and CTAs.