Nando's Brand Colour Reference

The South African-Portuguese chicken restaurant chain that became a British cultural institution. Nando's red and black rooster branding is as recognisable as the cheeky humour on their social media.

Colour references

• Nando's Red #C8102E
• Charcoal Black #1A1A1A
• White #FFFFFF
• Peri-Peri Orange #F4A300

Nando's red is deliberately close to the colour of peri-peri chilli, creating an immediate sensory connection between the brand and its product. Red stimulates appetite (a well-known principle in food branding), but Nando's specific shade is warmer and slightly less corporate than McDonald's or KFC, giving it a more artisan, flame-grilled feel. The black provides the boldness that matches their irreverent brand personality, while the orange accent echoes the warmth of their food. It is a colour scheme that makes you hungry just looking at it.