Morrisons Brand Colour Reference

Founded in 1899 by William Morrison in Bradford, Morrisons is the fourth-largest supermarket in the UK. Known for its "Market Street" fresh food counters and strong Northern roots, Morrisons has always positioned itself as the supermarket that makes more of its own food than any other.

Colour references

• Morrisons Yellow #FCBC00
• Morrisons Green #00563F
• White #FFFFFF
• Black #1A1A1A

Morrisons pairs a warm, appetising yellow (#FCBC00) with a deep, trustworthy green (#00563F). The yellow is the colour of fresh bread, ripe bananas, and sunshine, all associations that work brilliantly for a food retailer that prides itself on freshness. The green adds natural, wholesome credibility. Together they create a palette that feels like a farmers' market rather than a corporate superstore, which is exactly the brand's intention.