Meta Brand Colour Reference

Parent company of Facebook, Instagram, and WhatsApp. The infinity-loop logo in blue represents the metaverse vision and connected communities.

Colour references

• Meta Blue #0668E1
• Dark #1C2B33
• White #FFFFFF
• Light Grey #F0F2F5

The blue carries over Facebook's trust equity while the simplified palette signals a more mature, platform-level identity. Clean and corporate without being cold.