Lululemon Brand Colour Reference

Canadian athletic apparel brand that made yoga pants a cultural phenomenon. The Omega-like logo represents wellness and mindfulness.

Colour references

  • Lulu Red #D31334
  • Black #000000
  • White #FFFFFF
  • Light Grey #F5F5F5

Lululemon red is energetic and passionate - the colour of a heart rate during a workout. It stands out in a sea of black activewear.

Brand colour and recognition