Lucozade Brand Colour Reference

British energy drink brand. Originally a recovery drink wrapped in cellophane, now an energy brand with the iconic orange bottle.

Colour references

• Lucozade Orange #FF6600
• Black #000000
• White #FFFFFF
• Light Grey #F5F5F5

Lucozade orange is pure energy - it's the colour of the drink, the wrapper, and the feeling of 'I need a boost'. The cellophane-wrapped bottle is packaging genius.