Lidl Brand Colour Reference

German discount supermarket chain founded in the 1930s, entering the UK in 1994. Lidl has grown from a budget curiosity to a genuine challenger brand, winning awards for quality while maintaining rock-bottom prices. The "Big on Quality, Lidl on Price" tagline perfectly captures their positioning.

Colour references

• Lidl Blue #0050AA
• Lidl Yellow #FFF000
• Lidl Red #E60A14
• White #FFFFFF

Lidl's palette is a primary colour riot that somehow works. The blue (#0050AA) provides the trustworthy foundation, the yellow (#FFF000) grabs attention and signals value, and the red (#E60A14) adds energy. It is bold, confident, and impossible to miss. The combination feels European and slightly playful, which helps Lidl avoid the drab associations of traditional discount retail. The yellow circle in the logo acts as a sun, radiating warmth and optimism.