LEGO Brand Colour Reference

Danish toy company that turned plastic bricks into a global phenomenon. The red-yellow logo is childhood creativity in two colours.

Colour references

• LEGO Red #D01012
• LEGO Yellow #FFD500
• Black #000000
• White #FFFFFF

Red and yellow together are pure joy and energy - the colours of a toy box. LEGO's palette is deliberately childlike because the brand promise is that play has no age limit.