Klarna Brand Colour Reference

Swedish buy-now-pay-later fintech. The pink palette disrupted the traditionally conservative world of finance and payments.

Colour references

• Klarna Pink #FFB3C7
• Black #000000
• White #FFFFFF
• Light Grey #F5F5F5

Klarna pink in finance is revolutionary - it targets young female shoppers in a sector that traditionally ignores them. The colour says 'payments can be fun, not scary'.