KFC Brand Colour Reference

Kentucky Fried Chicken - the Colonel's secret recipe has been served in the iconic red-and-white buckets since 1952.

Colour references

• KFC Red #E4002B
• White #FFFFFF
• Black #000000
• Light Grey #F5F5F5

Red stimulates appetite and creates urgency. The Colonel's face in the logo adds personality that most fast-food brands lack - it's a person, not just a symbol.